Case Study: Mobile App Strategy & Implementation
Overview
Client: Angi.com
Industry: Consumer Products & Services
Project Duration: 6-12 months
Angi.com, a leading digital marketplace for home improvement services in the US, sought to enhance its mobile growth strategy. The primary objective was to increase mobile app installs and convert these into monthly active users (MAUs) while optimizing their deep linking platform. Angi.com enlisted the expertise of SproutVest, LLC, a product development consultancy to support their Mobile Growth team.
Challenges
Angi.com faced several critical challenges:
- Deep Linking Optimization: The need to integrate deep links effectively across all web banners and campaigns to drive app installs.
- Conversion Rate Improvement: Analyzing and improving the conversion rates of these deep links to ensure higher app engagement.
- Stakeholder Collaboration: Developing a high-performing, collaborative product team while maintaining stakeholder alignment.
- A/B Testing Analysis: Conducting and analyzing A/B tests to inform strategic decisions and roadmap planning.
SproutVest was tasked with addressing these challenges by leveraging their expertise in product management, analytics, and stakeholder management.
Results
SproutVest achieved remarkable results for Angi.com:
- Enhanced Deep Linking Platform: Improved the effectiveness of deep links, resulting in a significant increase in app installs.
- Higher Conversion Rates: Conducted detailed analysis and A/B testing, leading to optimized web banners and campaigns with improved conversion rates.
- Collaborative Product Team: Fostered a collaborative environment that enhanced the performance of the product-engineering-design teams and aligned with business stakeholders.
- Data-Driven Decisions: Provided actionable insights and recommendations based on comprehensive analysis, supporting strategic decisions and roadmap development.
Why SproutVest?
SproutVest stands out as the ideal partner for tackling similar challenges due to their:
- Expertise in Deep Linking and Conversion Optimization: Proven track record of optimizing deep links and improving conversion rates through data-driven analysis and A/B testing.
- Strong Stakeholder Management: Ability to foster collaboration and alignment among diverse teams and stakeholders.
- Agility and Proactivity: Responsive and proactive approach in addressing client needs and driving project success.
- Comprehensive Product Management: Expertise in developing high-performing product teams and executing best practices in product management.
By choosing SproutVest, clients can expect innovative solutions, enhanced performance, and tangible results in their product development and growth strategies.